Showing 130 - 139 of 140 posts found matching: advertising

Sometimes posting to a blog is like being in a food fight: throw enough pie and someone's GOT to get hit in the face. (This column is going Larry King style, baby!)

  • Bravo Channel is showing both The Princess Bride and Back to the Future today. Could those be two of the best movies ever made? I say yes!
  • Huge underdog University of Georgia today beat (nay, CRUSHED!) the mighty Auburn Tigers, destroying any hopes Auburn had of running for the national title. Go Dawgs!
  • Television advertising execs just don't understand: the current Bellsouth ads use the song "Stuck In The Middle With You" to promote that product. The song was written about sitting between recording executives. Can telecom execs be that different?
  • Of all the cars I've ever owned/driven, the one I miss most is a 1985 Ford Crown Victoria LTD Country Squire Station Wagon.
  • Recent studies say that happy people are sick less often than people who are optimistic or active. That means that a cynical asshole like me will likely outlive the rest of you bastards so long as I'm happy being a cynical asshole. Hooray for science!
  • Julia Roberts' single sexiest film role was as Tinkerbell in Hook. Does that say worse things about her or me?
  • The National Football League has a patent on confusion; it is simply impossible to tell who is any good from week to week. Some may call this parity or equality but I call it exciting. Chicago: undefeated. Dolphins: incompetent. Final score: Dolphins 31, Chicago 13. I say this, I sure look forward to December 31, when the Dolphins play the currently undefeated Colts.

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What with an election coming up in a few days, I'm being bombarded by advertisements telling me how lousy all of my leaders are. Is this sort of negative, petty message, condoned by our collective social passive acceptance, really indicative of how Americans wish to interpret the world around us? My innate cynical response is, "yes, and we deserve it."

On a related note, I found the following panel in the Fantastic Four story "The Skrull Takes A Slave," originally published in issue #90 in 1969 while a "police action" was ongoing in Southeast Asia. I think it sums up a lot of what you see debated on CNN these days. (See? Comics can be topical, even prescient.)

How can you argue with a guy named Mr. Fantastic? If you like your messages well mixed, please note that the "savage"-ly interrogated Mole Man makes his escape just 3 pages later in that same issue once the powerful Thing stops paying attention. (Stan Lee always loved his morality in shades of gray.)

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This weekend I was thinking about how pleased I am that baseball season is over because it means that after several months of self-imposed exile, I can listen to Atlanta's 96 Rock radio station again. During the season, 96 Rock - Atlanta's oldest FM station, number 96.1 on your analog radio dial - forgoes classic rock 'n roll for Atlanta Braves coverage. It sucks to tune the radio in hoping for AC/DC or Tom Petty and hearing Skip Caray lamenting weak batting instead.

I suppose it's a trade-off for the Clear Voice >shudder< owned radio station: losing the listening audience like me that tunes out because we're not hearing music versus the increase in listeners due to the broadcast of a baseball game. But who even pays attention to baseball anymore?

Television ratings for baseball games have been gradually declining for decades. Major League Baseball frequently points out that revenue is up and allowing for inflation, ticket prices have remained relatively consistent over the past half-century. This really means that revenues aren't so much up, they're just much larger numbers thanks to that same inflation. So baseball revenue has been largely stagnant for years, indicating an overall decrease in interest among a growing American population. America's Pastime? More like America's Past Time.

I'm pretty sure that radio ratings are falling across the board as people are given more options in the home, office, and car. (I looked at the internet in an attempt to verify this, but all I could find were sites maintained by radio advertisers such as the Radio Advertising Bureau, and they are the last group of people who would willingly confirm this.) I'm not surprised that broadcasting baseball games may provide a shot in the arm for declining ratings in an industry besieged by the variety of popular entertainment. However, I would think that weakening your listening base by bisecting your listenership into summer sports fans and winter rockers would only damage your all-too-important brand loyalty.

So give it up, 96 Rock, and give me America's other dying amusement: rock and roll.

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On October 2, Emerson Electronics sued GE because NBC showed a person's hand being chopped up from being thrust inside a running InSinkErator brand garbage disposal on the show Heroes. Emerson manufactures the InSinkErator and claims that NBC's parent GE, also a manufacturer of garbage disposals, was trying to sully the InSinkErator brand name by showing the damage it could cause to a human. Money.CNN reports the lawsuit, including the plaintiff's argument that "according to data from the government's Consumer Products Safety Commission, you are actually ten times more likely to get injured by your dishwasher than your garbage disposal."

First of all, I should think that InSinkErator would be pleased to demonstrate what it can do to a human hand. If it can destroy bone, it damn well should be able to take care of a few apple cores and potato rinds. Secondly, why does the government track and study how likely you are to get injured by a dishwasher? Are we in imminent danger of invasion from insurgent dishwashers? (Well, I guess possibly so if you count Mexicans.)

So the lesson here, NBC, is that next time you should show a person's hand being chopped up from being thrust inside a running GE brand dishwasher. You'll save yourself money in the long run.

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I'm Batman!

It wouldn't really be Batman and Football month without a reference to that 1990 -- has it really been that long? -- Snickers commercial which combined Batman and football, now would it? Take a look at the video replay here as an .asf file.

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I'm really, really looking forward to the release of the movie Pulse this weekend. I'm hoping that once the movie is actually released, I won't have to see so damn many commercials for it.

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I just remembered that the world was supposed to end today. Maybe it did and I just wasn't paying attention.

The remake of Richard Donner's film The Omen was released today. I really liked the original and find it completely unnecessary to remake the film. (In fact, I'm opposed to remakes on general principle, though I can see the validity if the remake were to improve on an overlooked or poorly funded original. No one needs to remake Citizen Kane, but maybe we could do with a new Quatermass Xperiment (a precursor to the fundamentally similar John Carpenter's The Thing which was itself a remake) or Kingdom of the Spiders (though I would insist that this remake must feature Shatner in a prominent role, maybe even a reprisal of his role as the charming Dr. Rack Hansen).

On a related note, about this time of year, my friends begin demanding my presence at the movie theater for the blockbuster summer releases. As a loud-mouth sour-puss, they like to bring me along as the honorary Mikey of Life cereal fame. Since I hate everything, if I enjoy a movie, it's got to be good. (And if I don't like a movie, at least they get an entertaining ear-full of why it stunk.)

Since everyone loves lists, at least so far as VH1, E, and Bravo are apparently concerned, may I present my chronological 15 Worst Films of the Past 15 Years list. Please note that these films are not bad in the pedestrian I-don't-know-how-to-make-a-film way. (This, therefore, disqualifies all Roger Corman and Ed Wood films from the list.) I'm also disqualifying sequels, because they are intrinsically bad: they are unimaginative, restrained remakes of earlier films made purely to capitalize on previous films' characters and premises. The following films are bad in the I-know-better-than-to-make-this-movie-but-I-did-it-anyway category. (In other words, they are were big-budget, major studio, national release movies that sucked.)

  • Oscar (1991) - Sylvester Stallone as a comic gangster. Most people will tell you that Stallone's Stop! Or My Mom Will Shoot is worse. It's not. Estelle Getty has some funny lines in that one.

  • Robin Hood: Prince of Thieves (1991) - What a bit of inspired casting! Alan Rickman plays a bad guy. Morgan Freeman plays a sidekick. And Kevin Costner plays a long-winded American pretending to be English nobility turned hero of the common man. Couldn't Kevin Costner just hire a hooker to give him a hand-job so that we don't have to watch his films anymore?

  • The Good Son (1993) - I knew when I saw this film that one day Elijah Wood would be a star. I also knew that Macaulay Culkin wouldn't be one for much longer. Theoretically, this film would be a stirring psychological thriller, but I find that the really plodding pace and horrible acting makes it a good cure for insomnia.

  • The Firm (1993) - What do you get when you take a script based on a best selling novel, add box office gold with Tom Cruise, Gene Hackman, Ed Harris, Holly Hunter, and Gary Busey and let Sydney Pollack direct them? You get a cliched legal drama that lasts for 2 and a half painful hours and a cop-out ending. Thanks!

  • Greedy (1994) - This is a movie that proves that an ensemble cast of talented actors (yes, it includes Ed Bagley, Jr. -- I said it was an ensemble cast, didn't I?) aren't necessarily greater than the sum of its parts. Though filmed before Kirk Douglas's stroke and Michael J. Fox's Parkinson's Disease, you'll never be able to tell the difference.

  • Pocahontas (1995) - This film is mind-blowing in its mediocrity. That's saying something for a Disney "Masterpiece" film. This film won an Oscar for best song, but you probably can't tell what that song was anymore, can you? Nothing about this film is memorable. Fiction dressed as history, this sleep-inducing bore-fest marked the end of the second renaissance of Disney animation. Can you believe that someone wasted their time to make this crap one painting at a time? (And now Disney is reduced to Bambi II.)

  • Independence Day (1996) - There is nothing that this movie does that many other better movies before it didn't do better. (Earth Vs. the Flying Saucers had saucers blowing up Washington D.C., Alien had scary aliens, and Spaceballs had Bill Pullman.) In fact, this movie can definitively be said to be the end of Randy Quaid's career as a film actor. He now exclusively plays parodies of his character in this film: a stupid, fat slob.

  • Air Force One (1997) - I'm often accused of failing to suspend my disbelief during a movie. Sure, I can accept Harrison Ford as the president of the United States. Sure, I can accept that Air Force One is like an office building in the sky. Sure, I can even accept mid-air rescue from a flying 747. But I totally have to draw the line at a female Vice President. "Get off my plane!"

  • Titanic (1997) - "Wait, that's a good movie," you say? No, it's not. If you don't immediately fall for the overly-sappy love story between a bratty street punk and the spoiled bitch, you're left with a very, very long wait to see a large, animated boat sink. This movie is about James Cameron's love affair with a sunken wreck, nothing more.

  • Godzilla (1998) - Americans love foreign films. Wait, no we don't. We love remaking foreign films, replacing the inspired bits with tried and true cliches. Which is exactly what Godzilla is. Gone is the classic and beloved man in a rubber suit terrorizing a model town. Now we get ugly CGI that makes the monster look more like a constipated t-rex than an electrified monitor lizard. Have I mentioned the really horrible casting on this film, yet? Really, this is just an excuse to destroy New York City on film, again. We americans are also a bit masochistic.

  • Armageddon (1998) - While this movie might suck, at least it should get credit for being appropriately named. Who says that there is no truth in advertising? Another ensemble picture that totally blows. It's movies like this that make Michael Bay a running joke. (Note that J.J. Abrams, brainchild of Lost, wrote the screenplay for this trash. And now I'm supposed to be excited that he's attached to the new Star Trek movie?) Though I'm ranking these movies in chronological order, this film should get a special commendation, as I do believe that it is the absolute worst film ever made.

  • Planet of the Apes (2001) - Not really a remake as much as it is a pile of crap. I used to like Tim Burton (Pee-Wee's Big Adventure is a spectacular film), but based on this film, I refuse to watch anything Burton does anymore. Sorry, Tim, this is too bad for words. The action merely crawls along without any real suspense or plot since we all saw the much superior Heston film years ago. And the deus ex machina twist at the climax only adds insult to injury. Remember, kids, nuclear power is forever.

  • Minority Report (2002) - Once upon a time, Steven Speilberg could do no wrong: Jaws, Close Encounters, Raiders of the Lost Arc, Jurassic Park, The Color Purple, Schindler's List... damn, that's an impressive list. But then, sometime around Saving Private Ryan, Mr. Spielberg lost touch with the rest of the human race. His movies became a series of incredibly unnecessary visceral moments that no longer have any cohesive narrative use. And then he gave us AI. Just like AI, this film poses as insightful and thought-provoking in the same way that Fox News poses as fair and balanced. There is a lost eyeball sequence in this film that would make Vincent Price proud. Plus, this movie features Tom Cruise as a holier-than-thou super-cop with fatherhood issues and an addiction to fantasy. Quite the stretch for you, eh, Tom?

  • The Core (2003) - I almost didn't include this movie here, because so far as I'm concerned, it's really just a spiritual sequel to Armageddon. But it is bad. Very, very bad. In yet another masculine role, Hillary Swank tries to drive a phallus-like drill into the "core" of the world in order to trigger an explosion that will make the world move. (Lets see, she's been the next Karate Kid, a teenaged boy, a police detective, an attorney, a space shuttle pilot, a boxer.... Is no man's role safe from the manly grip of Ms. Swank?)

  • The Day After Tomorrow (2004) - From Roland Emmerich, the director who brought you Godzilla and Independence Day (see above), comes a(nother) tale of the destruction of New York City! With Ice! I think that the FBI should be investigating Mr. Emmerich for terrorist activity based on the number of times that the has destroyed New York on film. There oughta be a law against Roland Emmerich.

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McDonald's is out to brainwash America (and then the world -- Bwah-Ha-Ha-HA!) to eat their crappy hamburgers. I know that this is not exactly breaking news, but have you noticed the recent trends in McDonald's commercials? In order to dig the company out of the horrible publicity pit they have found themselves in recently, they have decided to simply try to pressure us back up to the counter.

First they tried to convince us that our grown friends would really love McDonald's gift cards for Christmas. Ask yourself, have you ever, even once in your life, wished that your wife or parents (or Santa, whoever) had given you a gift certificate to McDonald's instead of cash? "Gee, I sure wish that I could have nothing but tasteless, fattening meals everyday instead of paying my rent." Even as a child, I would rather have had the cash than a Happy Meal toy. (And yes, I do remember the first time I chose a Big Mac over a Happy Meal, and it was indeed because of peer pressure. >Shakes fist!<)

Then they tell you that their food is good for whatever meal you would next be having. In a commercial, one man serves double cheeseburgers as hor d'oeuvres despite his friend's objections. When the rest of "the gang" find the burgers served as finger food and approve, the lone dissenter, also known as "the voice of reason," is forced into compliance with his friends lest he risk defenestration or some such other fate as commonly befalls the malcontents of society. Certainly, McDonald's has no patience for traditions, mores, or manners so long as you can still stuff your face at their trough.

Just like the communists, they next attack the arts and the intelligentsia. In a commercial where "the gang" are going to a football game in face paint, the one fellow who actually makes an attempt at creativity and team spirit is ridiculed, emasculated by his friends. And this occurs after the artist has been demonstrated to perform due diligence: attempting communication with his friends about the planned demonstration. Apparently, to be an individual in Ronald McDonaldland is to risk constant belittlement and ostracism. (As I recall, "the gang" is represented by minority racial groups and women, and the "outcast" is a white male. This means that the peer pressure to conform is being issued by traditionally oppressed American ethnic groups, an insidious paradigm shift designed to subconsciously cow the skeptical viewer into compliance with the message to prevent the outward appearance of political incorrectness and the accompanying social consequences.) I don't suppose it's a coincidence that Ronald McDonald wears the same colors as the soviet flag!

In another ad, a married man conscientiously contacts his distant wife to ask if she would like a meal from McDonald's. She fails to define her desires to him, and he is left in the uncomfortable situation of having to buy her dinner without offending her. Clearly, McDonald's would have us believe that the failure to memorize both their menu board and the fast-food eating habits of our friends and lovers will result in relationship difficulties. According to the company of the clown, we must eat at McDonald's or we risk dying both alone and hungry.

Finally, in the most shocking of all, a red-headed young man sits on a park bench beside a statue of cross-legged, smiling Ronald. As the seconds pass, the young man finds himself compelled to assume the same pose as the statue. McDonald's peer pressure tactics are so great that they'd have you believe that you must conform even with their statues!

It's not 1984 anymore, McDonald's! Wake up and smell one of the 1.3 million cups of scalding hot coffee that you sell every day! Make good food and we'll come eat it. If your best idea for convincing me to come into your store is to hypnotize me with a constant stream of blipverts, you've got even more problems than Morgan Spurlock suggests that you have.

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Earlier tonight, I was flipping channels on TV as I was eating sardines and saltines. I had stopped surfing to watch two guys on the Howard Stern Show engage in a trivia contest with a porn star. (Some television is just great. Really, really fantastic.) I was playing along at home. The only question that I missed was Jimmy Carter's middle name. (I'm from Georgia, and I didn't know Jimmy Carter's middle name. I should be both tarred and feathered, I suppose.) During a commercial break, Pat Boone came on my TV and tried to sell me gold. To quote Pat from the Swiss America Trading Corporation website promoted by the tv spot:

Stocks, bonds, real estate, cash, or gold? Which do you think offers the most potential to investors in the next few years? Well, according to Swiss America, the answer is... ALL OF THE ABOVE!..IF you have a truly diversified portfolio that includes U.S. gold coins.

Re-read that to make sure that you got it. That's Pat Boone's advice: stocks, bonds, and property are worth just as much as gold, but only if you own gold. (That's not even English, Pat.) If you can figure out how to follow that golden nugget of wisdom, I'm sure that you'll be just as successful as Pat Boone.

Now, I wasn't around in the 1950's, to be sure, but I think the fact that Pat Boone is never mentioned anymore by anyone in any context should give you some kind of hint about his importance to American music and popular culture. His white bucks and dulcet tones may have managed to repackage black r&b music for white America, but I have sever doubts about his ability to pitch anyone on gold futures 20 years after he stopped being a household name. Please note that the commercial does not run during Hee Haw or some other old folk's fare where Pat's name may spark a faded memory, but in the middle of a Howard Stern episode where the younger blue-collars lurk. Strikes me that it is a TV commercial for fool's gold, and you know what they say about fools and gold.

By the way, the porn star lost the trivia contest. And Jimmy Carter's middle name is Earl.

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The nailbiting 17-15 victory over Spurrier's South Carolina yesterday was really quite an exciting game. I really enjoy being in a stadium full of fans being put through an emotional wringer.

New this season, Sanford Stadium has a whole new set of electronic boards, including the gigantic screen in the west end zone, as visible above. The screens are cool, yeah, but they are being used almost exclusively for advertising. They even took out the clock so that they could have more advertising room. (No clock in the entire stadium now. That's bullshit.) The information boards are practically useless. Only rarely do they give us stats for the game, replays, or even scores from other games. Instead, they spend all of their time giving us adverts for Coke, SunTrust, Kodak or useless prompts showing us CGI American flags to salute or telling us to "Make Some Noise." Good job, UGA; thanks for spending a fortune on signs that discourage us from looking at them. What a brain trust you have.

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To be continued...

 

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